Products You May Like
Fans were PISSED over a call late in the Orange Bowl, with Notre Dame supporters chucking beers onto the football field … an ugly moment that the beer brand has now been able to capitalize off!
The incident went down in the 4th quarter of the ND vs. Penn State game — with a trip to the National Championship game on the line — when the Fighting Irish faithful felt the refs screwed them on a controversial pass interference call … prompting some to bottles of beer on the gridiron.
Heated Notre Dame fans throw beers on field after very questionable pass interference call takes away their interception & leads to Penn State go-ahead TD pic.twitter.com/FK19PLm92J
— Cameron Wolfe (@CameronWolfe) January 10, 2025
@CameronWolfe
The teams were tied at the moment … with about 8 minutes left in the 4th.
TV cameras zoomed in on the on-field debris … revealing Michelob Ultra bottles lying on the Hard Rock Stadium playing surface.
Michelob — part of the largest brewing company in the U.S. — found humor in the moment … and cleverly used it as a marketing opportunity, making the image their new X profile pic.
“I just hit the follow button because of this post,” a new follower wrote on Michelob’s social page.
Despite the fans gripes, Notre Dame overcame the questionable call, winning the game, 27-24.
Now ND will face the winner of Friay’s Ohio State vs. Texas game … where the winners will square off for the Natty on January 20.