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Kim Kardashian is Balenciaga’s newest mouthpiece … a partnership that’s raising eyebrows following the French fashion house’s controversial campaign almost 2 years ago.
In a statement Monday, Kim was announced as the fashion house’s latest brand ambassador — and KK herself gushed over Balenciaga’s impact on some of her most memorable looks to date … adding she’s a massive fan of their creative director Demna‘s modernity, craftsmanship, and innovative design approach.
She says she’s excited about the brand’s next chapter with herself as a face for the brand — which she called a fitting link-up given their longstanding relationship. Interestingly, Kim also seemed to allude to the mess Balenciaga found itself in 2022 … saying she their relationship is based on mutual trust and “commitment to doing what’s right.”
You’ll recall … Kim spoke out at the time after Balenciaga attempted to roll out a kid-featured BDSM shoot — after which said she was re-evaluating her connection to the brand, which she suggested had left her disturbed. Ditto for the rest of the Internet, BTW … lots of backlash.
Not only did the photos themselves piss people off … but there were also court docs featured in the spread that referenced a famous child porn case pictured in the background.
That’s why Kim seemingly changing her tune here has some surprised — although, it’s possible she and the honchos there at Balenciaga have come to some kind of agreement on this sort of stuff … namely, don’t get my ass in hot water again by pulling this sorta stunt.
Balenciaga went into damage control in the aftermath of the BDSM thing — and on its face, it would appear they were able to calm her nerves and get her to agree to a major team-up.
No word on what kind of dough Kim’s seeing for this … but ya gotta imagine it’s lucrative.