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Travis Scott still has the golden touch, or at least a VERY loyal group of fans, because his first merchandise drop since Astroworld just went crazy online.
Travis released a new collab Friday with pants, jackets, shirts and vests — but it’s the two pairs of Travis Scott Air Trainer 1’s that really had fans in a frenzy, trying to score some of their own.
In fact, the hype was so wild for the shoe, Travis and his team needed to create a raffle to make everything fair.
A source close to Trav tells us more than a million people signed up for the raffle for the shoes in just 30 mins … proving he’s obviously still got it when it comes to hawking merch.
Security and the ability to prevent bots from scoring a pair was also a must for TS and team — we’re told they worked with web developers to set up anti-bot protection — as his drops are some of the most heavily poached online.
This isn’t it for Travis and Nike … we’ve also heard there’s rumblings of additional Nike releases next week, including an Airmax next Friday.
Of course, Travis has also had insanely successful releases with McDonald’s, Fortnite and his Cacti hard seltzer flew off the shelves when it was released.
NBC
The Nike launch is Travis’ first since Astroworld, and while litigation and the investigation continue into what happened, Travis has slowly started to creep back into mainstream entertainment … including his performance at The Billboard Awards last week.